Winning on Purpose
A video conversation series between FirstService Residential CEO and Bain Fellow Fred Reichheld. Filmed by Laylle Media in our Blue Lagoon office, I edited this multi-camera production in the timing of the clips after color correction and audio sync.
improving board performance
A series of videos targeted at increasing engagement with shorter form content, informing board members how they can improve communication with residents and more pertinent methods. I developed the motion graphics from MOGRT templates in AfterEffects.
Our Social Purpose Video Series
In our dedication to highlighting the experiences of our diverse associates across North America, I contributed a video series to Our Social Purpose. For the month of June, I developed a video about the history of LGBTQ+ Pride in the United States to tell the story of resilience within this community. In this project I wrote the script, edited the footage submitted by our associates, and produced this video for Pride Month.
Other videos in this series include Women’s History Month and Black History Month.
Campaign content
Our growth marketing strategy is based on creating content for social media, emails, homepage banners, and pop-up ads on our site. Other pieces include site banners for Google Ads and miscellaneous social posts.
Our Social Purpose
In collaboration with developing the video series, I created design assets for Our Social Purpose, ranging from virtual backgrounds, social media posts, and a custom hashtag/logo for our website.
Virtual Backgrounds
Example Pride Inspired Virtual Backgrounds
