FirstService Residential
North America’s property management leader FirstService Residential is a subsidiary of the FirstService Corporation (FSV) which has been an established brand and industry leader since 1989. FirstService is a highly customer-focused brand, keeping to a set of core values that keeps our residents and board members satisfied. From HOA, to high-rise and condo markets across the United States and Canada, the continental brand has a massive presence and crafting visuals that has shifted over time with my contributions.
Digital Advertising
In 2019, I was hired as a Graphic Designer, being promoted twice in my tenure to Senior Video and Graphics Artist. As the only person in the corporation with “Artist” in their title, I bring a level of creative expertise that has helped to elevate the brand’s aesthetic and strategic sensibilities. From developing emails in Hubspot, digital ads for Google and Facebook, to producing videos for YouTube and Vimeo, I am a powerhouse of digital design production.
Brand Refresh
When I was on-boarded in 2019, the brand had been experiencing fatigue. Outdated colors and typography kept the brand in the 20th century. As management and tastes shifted, the company underwent a brand refresh to revitalize our aesthetic presentation as well as our core values. With an ethos of “Life, simplified.®” the new strategy focused on creating a narrative of FirstService as a brand providing a simpler experience for our residents and board members. Sleek, modern colors, imagery and branding helped to refine the palette of the company in the public eye.
Video Design Contributions
As the Senior Video and Graphics Artist, my work is at its core conceptual, inspired by the latest visual trends as it is by my own sensibilities towards effective design. From initial storyboarding to filming with BlackMagic 6K cameras, editing in Adobe Premiere Pro, into final output, my visionary sensibilities do not shy away from taking every part of the production process. Keeping the core of “Life, simplified.®” my emphasis is on effective, clean edits that have helped drive leads through engagement. In my line of work, I have handled everything from directing talent on set, to full production.
Redefining Living
In the “Redefining Living Series”
Winning on Purpose
A video conversation series between FirstService Residential CEO and Bain Fellow Fred Reichheld. Filmed by Laylle Media in our Blue Lagoon office, I edited this multi-camera production in the timing of the clips after color correction and audio sync.